The Role

Addepar is seeking a Growth Campaigns & Paid Media Manager with a specialized focus on coordinating and driving our growth initiatives in the EMEA region. This role will be responsible for developing and driving strategies to generate new leads, nurture campaigns, upsell opportunities with existing clients, and paid media activities, specifically tailored for the EMEA market. Knowledge of GDPR regulations and experience in driving tailored growth initiatives within the region are crucial. describing the role and team

What You’ll Do

• Develop revenue marketing programs with a strong emphasis on lead generation and client lifecycle management, ensuring the delivery of targeted messages to the appropriate audience segments at the right time, all geared towards achieving company revenue goals.
• Collaborate with teams to ensure campaign objectives align with key sales objectives, supporting revenue generation and pipeline growth.
• Contribute to pipeline and revenue generation targets by defining, tracking, and reporting on marketing's contribution to pipeline, program return on investment, customer acquisition, marketing efficiency, campaign activity, and results.
• Lead the end-to-end planning and execution of campaigns. This includes using various channels such as account-based marketing, email marketing, webinars, events, and digital advertising to improve campaign impact.
• Implements experimentation, accountability, and results within the marketing team, encouraging new directions to drive growth.Use a data-driven approach to analyze quantitative data and qualitative insights, testing hypotheses and scaling successful strategies across the customer journey.
• Ensure compliance with GDPR regulations and other relevant data protection laws in all marketing activities and campaigns specific to the EMEA region

Who You Are

• You have a consistent record in integrated marketing, demand generation, and marketing operations, with a focus on driving tailored growth initiatives in the EMEA region.
• Resourceful and capable of building frameworks and processes from the ground up to support growth initiatives.
• Experienced in account-based marketing and funnel conversion, with a proven ability to achieve positive results.
• Possess a strong sense of ownership and operational rigor, ensuring that initiatives are driven with precision and efficiency.
• Motivated by ambitious growth targets and skilled at developing and implementing plans to achieve them.
• Creative and experimental, constantly seeking innovative solutions and eager to test and validate new ideas to enhance campaign performance.
• Excellent critical thinking skills and the ability to influence and lead others effectively.
• Highly analytical and comfortable diving deep into data to improve performance and outcomes when needed.
• Demonstrated success in scaling acquisition engines, such as LinkedIn and Google Ads, in the EMEA market.
• Deep knowledge of MarTech platforms and their implications, including CRM and analytics tools (e.g., Marketo, Salesforce, Google Analytics, LinkedIn, ZoomInfo, etc.).
• Strong planning and analysis skills, enabling effective strategic decision-making.
• Familiarity with GDPR regulations and experience in implementing compliant marketing activities within the EMEA region.