The Role

The Performance Marketing Manager will lead all aspects of programs that drive growth and adoption for Addepar’s enterprise and institutional segments. This role will be responsible for developing and driving performance marketing strategies that enhance lead generation, customer acquisition, and overall business growth. The ideal candidate will have a deep understanding of digital marketing channels, data-driven decision making, and experience in B2B marketing, particularly within the financial services or technology industries.

Addepar takes a market-based approach to pay. A successful candidate’s starting pay will be determined based on the role, job-related skills, experience, qualifications, work location, and market conditions. The range displayed on each job posting reflects the minimum and maximum target base salary for roles in Colorado, California, and New York.

The current range for this role is $90,000 - $140,000 (base salary) + bonus + equity + benefits.

Your recruiter can share more about the specific salary range for your preferred location during the hiring process. Additionally, these ranges reflect the base salary only, and do not include bonus, equity, or benefits.

What You’ll Do

• Plan, implement, and optimize digital campaigns across various channels, including search, social media, display, email, events and more.
• Track and analyze campaign performance, making data-driven adjustments to increase return on investment and achieve key results.
• Have responsibility for spending, and adjusting strategies while staying within budget and achieving marketing goals.
• Build and implement strategies to generate high-quality leads.
• Work closely with the sales team and account managers to ensure leads are accurately qualified and handed off for follow-up.
• Leverage analytics tools to track, measure, and report on campaign performance and marketing effectiveness.
• Provide insights and recommendations based on data analysis to optimize marketing strategies and drive continuous improvement.
• Collaborate with cross-functional teams, including sales, product, and creative, to develop and implement integrated marketing campaigns.
• Coordinate with external agencies and vendors as needed to support marketing initiatives.
• Conduct market research to identify trends, opportunities, and competitive insights that inform marketing strategies.

Who You Are

• Bachelor’s degree in Marketing, Business, or a related field. Master’s degree preferred.
• 5+ years of experience in performance marketing, with a focus on B2B marketing and lead generation.
• Consistent track record of leading successful digital marketing campaigns.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Experience with marketing automation platforms, CRM systems, and analytics tools (i.e., Marketo, Eloqua)
• Excellent written and verbal communication skills.
• Ability to manage multiple projects simultaneously and meet deadlines.