Product Marketing Manager
Airbase
About Us:
Airbase is the top-ranked modern spend management platform for businesses with 100-5,000 employees. It’s the best way to control spending, close the books faster, and manage financial risk. Airbase software offers modules for Guided Procurement, Accounts Payable Automation, Expense Management, and a flexible corporate card program on a single collaborative platform. It can be implemented in full or as individual modules. Airbase automates all spending workflows and guides the process for all purchases — procure, pay, close. It brings efficiency to complex business processes like multi-stakeholder compliance and accounting needs like multi-subsidiaries, amortizations, and purchase orders. Flexible intake and approval workflows ensure oversight across all stakeholders and spend compliance. Airbase integrates with your other business systems and seamlessly syncs to popular general ledgers. Employees and accounting teams love using Airbase.
Awards and Recognition: We’re proud of what we’ve been able to accomplish and what the future holds. Here are some of the most recent highlights.
- Innovative Leadership: Category Leader in Vendr’s 2023 SaaS Trends Report.
- Deloitte Fast 500: Secured 45th place nationally, showcasing rapid growth and technological innovation in the financial sector.
- Forbes' America's Best Startup Employers: Ranked #212 out of 500 for workplace culture and employee satisfaction.
- Stevie Award Winner: Most Innovative Tech Company of the Year, 3 years in a row.
- High Customer Ratings: Rating of 4.67 on G2 Crowd & 4.7 on Gartner Peer Insights.
- IDC, Forrester, and Spend Matters Reports: Featured prominently in major industry reports for impact and thought leadership in procure-to-pay solutions.
- Fintech Top 250 by CB Insights: Innovative approach to financial technology.
- SaaS 1000 Fastest-Growing SaaS Companies: Recognized for YoY revenue growth.
- Controllers Council Award: Our Controller was named Controller of the Year in the Startup/Private Category, showcasing excellence in financial leadership.
- US Fintech Awards: Finalist for Accounting Tech of the Year.
- Global Presence: Featured on the Nasdaq Tower in Times Square.
Working at Airbase:
We strive to build and nurture a culture where employees feel energized and connected to the work each day. Our core values are woven through our teams, leading to an overall sense of trust, transparency, and confidence. Being globally dispersed, we support our employees with modern communication tools and intentional remote practices that keep everyone working collaboratively. As a fast-growing startup, we look to hire employees who are focused and have a strong sense of ownership to help us maintain our commitment to excellence and innovation.
We’re looking for a Product Marketing Manager, preferably with experience in finance, accounting, procurement, or in the fintech space. This role will report to the Senior Director of Product Marketing and work closely with the Product, Enablement, Sales, Marketing, and Customer Success teams. The role is full-time and remote, with at least 4 hours per day in PST working hours.
As the ideal candidate, you will:
- Own the go-to-market launch process for new products and key components of the Airbase platform, providing strategy, messaging, and coordinating structured launches that drive adoption and sales success. Through this process, ensure alignment with cross-functional teams from Product Management, Sales, Marketing, Customer Success, and more.
- Work closely with Product Managers on all aspects of product launch, ensuring key materials are provided, knowledge is shared, and product teams are supported to ensure product success in the market.
- Develop a deep understanding of the Airbase product and features, and act as the subject matter expert on key product areas. Use this knowledge to provide messaging, value propositions, benefits, and material to support sales and marketing programs.
- Work closely with Sales and Sales Enablement to enable sales teams and provide them with the messaging, collateral, competitive intelligence, demo readiness, and support required across the sales cycle to support pipeline and revenue initiatives.
- Be the voice of the customer by deeply understanding the challenges finance, accounting, and procurement teams face. Can speak to customers and share their stories externally and internally.
- Work collaboratively across departments to craft compelling campaign messages that resonate uniquely with customers, prospects, and both internal and external stakeholders.
- Research and understand the market, share competitive intelligence, and bring market insights to support product planning.
The ideal candidate will have:
- Background or experience with finance, accounting, or procurement aspects, and a desire to learn fintech, accounting, and procurement basics.
- 3+ years of product marketing experience, with at least 1 year in B2B SaaS.
- A gift for storytelling, the ability to craft compelling messaging, and bring teams together to drive to a collective goal.
- Experience creating a wide array of content: sales collateral, presentations, white papers, videos, blog posts, case studies, etc.
- Excellent communication and presentation skills, creating content, delivering directly, creating presentations, and supporting sales in deals.
- Strong analytical, conceptual, and problem-solving abilities.
- A maniacal focus on meeting deadlines and producing tangible results.
- Strong program management skills. Highly cross-functional, detail-oriented, and able to partner with different stakeholders and teams across the company.
- Self-starter with the ability to succeed in high-growth, fast-paced environments.
- Excellent verbal and written communication skills.
We are a remote-first company, and we recognize you may be in a different timezone. This role needs to work alongside our sales and marketing teams based in ET and PT time zones, where we will have periodic or recurring meetings, and flexibility will be required.
Benefits:
- Compensation: Competitive cash compensation including meaningful equity packages.
- Flexibility for Remote roles: Enjoy the freedom of remote work, with the option to work from anywhere in India.
- Commuter Benefits for In-Office roles: Company transportation service or monthly allowance options.
- Health and Wellness Benefits: Medical and accidental insurance, along with comprehensive health check-ups, dental plans, and gym memberships through Cult-fit. Employees are covered starting on their first day of employment and can extend coverage to dependents including spouse, children, and parents (including parent in-laws).
- Life Insurance: Airbase provides you with a life insurance policy on us.
- Responsible Time Off: Enjoy a generous allocation of personal days, separate sick leave, and additional perks such as holidays.
- Parental Leave Policy: Generous parental leave policy available, please check with us for more information.
- Home Office Stipend: A one-time stipend of up to $500 for home office essentials, along with a recurring stipend of $250 every 2 years as needed.
- Baby Bonus: Planning to expand your family? You’ll receive a $500 bonus for Air-babies!
- Provident Fund Matching
#LI-Remote
