Opportunities at Craft portfolio companies


Product Marketing Manager



Marketing & Communications, Product
Toronto, ON, Canada
Posted on Saturday, June 22, 2024

BitGo is the leading infrastructure provider of digital asset solutions for businesses, offering custody, wallets, staking, trading, and settlement. Founded in 2013, BitGo provides the security and operational backbone for more than 1,500 institutional clients in 50 countries, including many regulated entities and the world’s top cryptocurrency exchanges and platforms. In 2018, it launched BitGo Trust Company, the first qualified custodian purpose-built for storing digital assets. BitGo acts as the custodian for WBTC, the leading global stablecoin for Bitcoin, in addition to serving as a custodian for Hashdex and Valkyrie, two of the spot Bitcoin ETF issuers. BitGo processes approximately 20% of all global Bitcoin transactions, and supports over 800 coins and tokens. BitGo is backed by Goldman Sachs, Craft Ventures, Digital Currency Group, DRW, Galaxy Digital Ventures, Redpoint Ventures, and Valor Equity Partners. In 2023, BitGo celebrated a decade in the industry and closed a $100 million Series C funding round at a $1.75 billion valuation.

We’re hiring a Product Marketing Manager who can think strategically about how to win our market and then quarterback projects that lead us to success. You’ll be responsible for shaping the go-to-market strategy, getting to know our target customer deeply, and influencing the way we build, market, and sell our product. We’re looking for smart, deliberate people who can blend strategy and execution, then communicate in a compelling way to clients, the market and to our team.



  • Shape our messaging and positioning; articulate our value proposition to increase awareness and adoption
  • Be the expert on our clients, the market and our competitors through leading research and building out buyer/user personas
  • Develop our go-to-market strategy and drive the execution of launch plans
  • Build cross functional relationships and effectively communicate with various stakeholders

Sales enablement

  • Partner with Sales to understand the buyer’s journey and create sales collateral that helps us differentiate ourselves in the market, improve our win rates and drive product adoption
  • Gather insights from Sales to understand industry trends, sales needs, and more


  • Partner with Product Management to help prioritize our product roadmap
  • Own our product release communications strategy to drive greater product adoption by new and existing clients
  • Ensure all relevant teams are kept informed of product activities through internal communications and/or trainings


  • Help plan campaigns and lead nurturing efforts, so we can drive more leads and ensure they convert
  • Work with PR and Content to develop articles, blog posts, etc. that position us smartly and drive top-of-funnel
  • Influence industry analysts so they understand where we fit in the marketplace and why we’re the best choice for our clients


  • 4+ years of professional marketing experience
  • At least 2 years of product marketing experience in SaaS or finance
  • Excellent writing and communications skills
  • Experience with crypto, fintech, etc. is helpful, but not required
  • Work independently and take ownership of personal, team and operational objectives
  • Collaborative, proactive communicator and creative problem solver

Why Join BitGo?

Disrupting an industry takes vision, innovation, passion, technical chops, drive to deliver, collaboration, and execution. Join a team of great people who strive for excellence and personify our corporate values of ownership, craftsmanship, and open communication. We are looking for new colleagues who bring innovative ways of thinking and problem solving, and who want to be part of the team that changes the world’s financial markets.

Here are some of the benefits* of working at BitGo:

  • Competitive base salary, bonus and stock options
  • 100% company paid health insurance for employee, partner and dependents
  • Up to 4% 401k company match
  • Paid parental leave, Paid vacation
  • Free commuter/parking pass
  • Free custom lunches, dinners and snacks
  • Computer equipment and workplace furniture to suit your needs
  • Great colleagues and inspiring startup environment

*Benefits may vary based on location.

Cryptocurrencies are the most disruptive change the financial services industry has seen in years. Join us and you’ll be able to look back and say you were part of the team that transformed an industry.