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Head of Growth Marketing

Fellow.app

Fellow.app

Marketing & Communications, Sales & Business Development
Posted on Tuesday, April 30, 2024

As the Head of Growth Marketing, you’ll work closely with our Head of Growth, our team of Content and Product Marketers, and our Marketing agencies. You’ll be developing multi-channel, data-driven growth strategies to drive demand throughout the funnel and influence content, design, and messaging.


About the role

We are looking for an experienced Head of Growth Marketing to join our marketing team. You’ll think conceptually and strategically to drive growth through the entire funnel, developing multi-channel targeted strategies, and partnering across our marketing and sales team to successfully execute growth and acquisition plans.


Here’s a sample of what you’ll be doing:

  • Leverage performance data and an experimentation cadence to inform strategies and prioritization.
  • Use a multi-channel approach that generates sales pipeline, while closely monitoring performance and optimizing at each stage of the funnel.

  • Partner with our Product Marketing team to align quantitative and qualitative data to drive content, design, channels and spend.

  • Liaise with our agencies to communicate insights, delegate to-dos, and ensure alignment and success.
  • Have a deep understanding of our target audience and personas, design experiments to test new audiences and approaches that identify new channels

  • Keep a close watch on channel performance, and develop projections and growth goals, consistently track & measure program performance/pacing to ensure channels are on track to meet goals

  • Collaborate with the product, engineering, sales, and marketing departments to optimize programs, campaigns, and landing pages.

  • Stay abreast of industry and marketing trends to identify more innovative ways to approach marketing channels and programs



You’ll be set up for success if:

  • You’re curious, resourceful, and quick to learn. You’re eager to dive in, talk to people, do research, and then share what you’ve learned. You like to ask questions like "why?" and "what if?" and follow through to find the answers.

  • You have experience working with agencies and consultants and can align them to company goals and revenue targets.

  • You have a deep understanding of SEO, digital, and performance marketing and nerd out about data. You're familiar with data platforms and can translate data into actionable insights for the Marketing team.

  • You have a track record of developing multi-channel strategies that deliver predictable results.

  • You have strong communication skills and adapt to working with different teams and experience levels.

  • You thrive when able to self-direct. You’re looking to work within a company where you’ll be responsible for the impact you make and have a lot of freedom.


✨ About Fellow

Fellow is an AI software company on a mission to solve the meeting problem by enabling better meeting habits and efficiency to drive productivity, engagement, and accountability—before, during, and after every meeting.

With Fellow, great meetings are just the start. Our product is the #1 meeting management software on G2 and is trusted by the world’s best teams.

Established in 2017, our team works remotely from cities across Canada, guided by our mission: Make Work Better for Everyone—and that includes our employees! We’re an ambitious team building the next big thing and we'd love to have you on this journey.


Here are some of the highlights of working here

  • The team has built an amazing product that people love (2000+ G2 reviews)
  • ​​Fellow is a Series A venture-backed startup (Craft, iNovia, Felicis) from the founders of Fluidware (acquired by SurveyMonkey).
  • We are pioneering the future of work and redefining the AI meeting transcription and meeting management categories.
  • Fellow is used by teams in 100+ countries, with a broad set of customers in many different industries, such as Shopify, Hopin, GoCardless, Proxy, Warner Media, Tucows, Lemonade, KeepTruckin, and many more. View some of our case studies here.
  • When people come to work at Fellow, they love it and stay. Our retention rate is 95% and we have an employee satisfaction rate of 94%.
  • We know diversity isn’t a trend or something we should do, but something that makes us better. We have representation from communities all over the world.
  • We’re always evolving and so should you. We’re here to help you grow and change. That includes time and a yearly professional development budget to learn new skills for your job.