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Marketing Associate

Inspira Futures

Inspira Futures

Marketing & Communications
Canada
Posted on Sunday, September 10, 2023

Inspira Education (www.inspiraeducationgroup.com) is one of the fastest-growing edtech startups in the US, that helps college applicants and parents with the highest quality content, tutoring, and advising services for their college and graduate school applications.

We are looking for a motivated and detail-oriented Marketing Associate to join our team. In this role, you will play a crucial part in conducting research and competitive analysis to own the admissions tools creations, and showcasing our clients' success stories by collecting marketing materials such as offer letters, video testimonials, and written testimonials. Additionally, you will be responsible for managing weekly webinars that provide valuable insights to our audience. Your ability to coordinate with clients, create engaging content, and handle webinar logistics will be key to driving our marketing initiatives forward.

Led by a team of former admissions committee officers from some of the most prestigious universities, Inspira’s mission is to democratize access to higher education across millions of deserving students in the world, so that their education and life outcomes do not get determined by a zipcode or resources of their high schools. Inspira has thus built one of the deepest benches of admissions counselors in the world who support candidates with all the aspects of their application process and help them position the best version of themselves.

As we build and grow our core team, we have brought together some of the most passionate folks from the world of education, finance, non-profit, venture capital, and technology, to unlock human potential through education. We want to change the world, one student at a time.

We have seen tremendous growth and we recently raised our Series A financing from leading Silicon Valley investors including Craft Ventures, David Sacks (Founding Member of PayPal), Jeff Fluhr (Co-Founder and CEO of Stubhub), Kygo, and other prominent angel investors.

Key Responsibilities

  • Collaborate with successful clients to collect marketing materials, including offer letters, video testimonials, and written endorsements, that highlight their positive experiences with our products/services.
  • Conduct research and competitor analysis to own the admissions tools creation and optimization process from ideation to execution and beyond.
  • Utilize collected materials to create compelling content that resonates with our target audience, showcasing the value and impact of our offerings.
  • Plan, coordinate, and execute weekly webinars that provide valuable industry insights, product knowledge, and thought leadership to our audience.
  • Identify potential webinar speakers, including internal experts and external partners, and facilitate communication to ensure smooth participation.
  • Develop promotional materials for webinars, including email campaigns, social media posts, and website announcements to drive attendance and engagement.
  • Manage all logistical aspects of webinars, including scheduling, platform setup, technical checks, and post-event follow-up.
  • Facilitate Q&A sessions during webinars, ensuring participant engagement and a positive user experience.
  • Collect and analyze data related to webinar attendance, engagement, and participant feedback to continually enhance webinar strategies.
  • Coordinate with cross-functional teams, including marketing, design, sales, and client relations, to align webinar topics and content with overall marketing goals.
  • Maintain accurate records of collected marketing materials, webinar details, and participant interactions.

Qualifications

  • Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience).
  • Previous experience (3-5 years) in marketing, event management, or content creation.
  • Strong organizational skills and attention to detail, with the ability to manage multiple tasks simultaneously.
  • Excellent written and verbal communication skills.
  • Proficiency in content creation tools such as Adobe Creative Suite, Canva, or similar platforms.
  • Familiarity with webinar platforms (e.g., Zoom, GoToWebinar) and their functionalities.
  • Basic understanding of data analysis to interpret webinar performance metrics.
  • Self-motivated and able to work both independently and collaboratively within a team.
  • Creative thinking and problem-solving skills to adapt to changing circumstances.
  • Strong interpersonal skills for client interactions and speaker coordination.
  • Have a research and an experimentation mindset.

Why Join Inspira?

  • 100% coverage on health, vision, and dental coverage
  • Unlimited PTO
  • Training and Learning Budget
  • Fully remote work across the US and Canada
  • Diversity and inclusion programs that promote employee resource groups like OWN (Outreach Women's Network), AAPI, Rainbow (LGBTQIA+), Gender+, LatinX, Black Excellence, Disability Community, and Veterans