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Director of Group Marketing

Inspira Futures

Inspira Futures

This job is no longer accepting applications

See open jobs at Inspira Futures.
Marketing & Communications
United States
Posted on Monday, January 15, 2024

Inspira Education (www.inspiraeducationgroup.com) is one of the fastest-growing edtech startups in the US, that helps higher ed applicants and parents with the highest quality content, tutoring, and advising services for their college and graduate school applications.

Led by a team of former admissions committee officers from some of the most prestigious schools, Inspira’s mission is to democratize access to higher education across millions of deserving students in the world, so that their education and life outcomes do not get determined by a zipcode or resources of their high schools.

Inspira has thus built one of the deepest benches of admissions counselors in the world who support candidates with all the aspects of their application process and help them position the best version of themselves.

As we build and grow our core team, we have brought together some of the most passionate folks from the world of education, finance, non-profit, venture capital, and technology, to unlock human potential through education. We want to change the world, one student at a time.

We have seen tremendous growth and we just raised our Series A financing from leading Silicon Valley investors including Craft Ventures, David Sacks (Founding Member of PayPal), Jeff Fluhr (Co-Founder and CEO of Stubhub), Kygo, and other prominent angel investors.

Responsibilities:

  • Work directly with the founders to develop and implement a marketing plan to drive the company’s growth through lead generation, market research and positioning, customer retention, and brand development.
  • Create vertical specific marketing strategies for all of Inspira’s verticals and determine positioning and brand voice that resonates with key customers for each vertical.
  • Coordinate efforts across paid search, paid social, content marketing, SEO, PR, social media, lifecycle marketing, and event marketing to create cohesive and impactful campaigns.
  • Optimize marketing mix based on performance metrics and industry trends.
  • Collaborate with cross-functional teams in sales and customer success and to drive our ambitious lead generation, revenue, and customer satisfaction goals.
  • Conduct in-depth market research to identify and target new or previously unrecognized segments within the market, competitor strategies and emerging opportunities.
  • Oversee and manage the marketing budget, ensuring optimal allocation of resources across different channels and initiatives, and contribute to the company’s overall financial objectives by meeting or exceeding revenue targets.
  • Plan and execute a marketing plan for key industry events, including trade-shows, partner events, fleet and customer councils, and webinars.
  • Evaluate ROI of marketing campaigns, optimize based on performance metrics, and keep detailed records to present in board meetings as necessary.
  • Lead, mentor and oversee talent acquisition for the marketing team, fostering a collaborative environment and providing training programs to ensure the teams growth and development.
  • Safeguard and build the company’s brand in all marketing activities, events, and communications to ensure consistency and impact in messaging across all channels and events.
  • Conduct market analysis, gaining insights into customer behavior and preferences to ensure marketing campaigns and efforts are successful.
  • Drive digital strategies including SEO, SEM, email marketing, social media, and content marketing by overseeing the development and optimization of the company’s online presence and e-commerce platforms.
  • Develop and manage public relations and event planning strategies through engaging and industry-targeted content showcasing the value of the company’s products.

Requirements:

  • 10+ years of marketing with experience in the D2C services space
  • Early stage startup experience is a must
  • A strong track record of both local and national marketing experience with demonstrated success in scaling businesses with multiple products/brands
  • Strong understanding of customer journey optimization and lifecycle management
  • Deep experience across digital advertising, content marketing, social media, email marketing, SEO/SEM, PR, influencer and event marketing
  • Experience leading and mentoring high-performing teams, fostering a culture of collaboration, innovation, and accountability
  • Technical Skills : proficiency with web analytics tools (Google Analytics), deep channel experience across organic/paid (Meta, TikTok, Snap, and Google), website optimization (webflow, Crazyegg, etc), proficiency with CRM platforms (HubSpot)
  • Experience marketing to teenagers, college students, and parents of middle/high school aged children

Why Join Inspira?

  • 100% coverage on health, vision, and dental coverage
  • Unlimited PTO
  • Training and Learning Budget
  • Fully remote work across the US and Canada

This job is no longer accepting applications

See open jobs at Inspira Futures.