Head of Marketing
Inspira Futures
Marketing & Communications
Toronto, ON, Canada
Posted on Oct 25, 2024
About Inspira Education
Inspira Education is one of the fastest-growing edtech startups in the US. As the world's leading network of top admissions consultants in medical, legal, business, and college studies, we're building software and services in one place—disrupting long-entrenched institutions with products and experiences that strive to provide an equal platform for candidates from diverse backgrounds worldwide. We help college applicants and parents with the highest quality content, tutoring, and advising services for their college and graduate school applications.
We believe that diversity drives learning. To meet our mission, we encourage, support, and celebrate different ideas, perspectives, and backgrounds. As a fully distributed (remote) team, we challenge one another to find the most effective way to empower learners, teachers, and parents. Your name, race, religion, gender, nationality, sexual orientation, and age are not barriers; they are why we want to work with you. We invite talented and creative candidates who value the importance of nurturing a student's boundless curiosity to join us on this journey.
We operate globally across five brands - Inspira Futures, Inspira Advantage, Quad Education, Juris Education, and Foundation Learning. As one of the fastest growing edtech firms in the world, we are backed by some of the leading venture capital firms and investors in the world including Craft Ventures, Jeff Fluhr (Founder of Stubhub), David Sacks (Former COO of PayPal and Founder of Yammer), Kygo (World renowned DJ), among others.
The Role
We're seeking a dynamic Head of Marketing to take full ownership of our marketing strategies and initiatives, driving the company's growth to new heights. In this role, you will spearhead the execution of marketing campaigns and develop cutting-edge strategies across various channels. As the Head of Marketing, you will lead a team of 3-4 direct reports, overseeing all marketing functions, while collaborating with internal teams to ensure alignment with broader business objectives.
This role requires a strategic thinker who's eager to be hands-on, executing marketing campaigns with meticulous attention to detail while also managing high-level strategies. You'll work independently to build and scale marketing operations, manage external agencies, and drive growth. If you're a results-driven marketing leader passionate about innovation and impact, this role offers the chance to make a real difference. This role can be located anywhere in the United States or Canada.
Responsibilities
Inspira Education Group does not discriminate based on race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity, or any other reason prohibited by law in providing employment opportunities and benefits.
Inspira Education is one of the fastest-growing edtech startups in the US. As the world's leading network of top admissions consultants in medical, legal, business, and college studies, we're building software and services in one place—disrupting long-entrenched institutions with products and experiences that strive to provide an equal platform for candidates from diverse backgrounds worldwide. We help college applicants and parents with the highest quality content, tutoring, and advising services for their college and graduate school applications.
We believe that diversity drives learning. To meet our mission, we encourage, support, and celebrate different ideas, perspectives, and backgrounds. As a fully distributed (remote) team, we challenge one another to find the most effective way to empower learners, teachers, and parents. Your name, race, religion, gender, nationality, sexual orientation, and age are not barriers; they are why we want to work with you. We invite talented and creative candidates who value the importance of nurturing a student's boundless curiosity to join us on this journey.
We operate globally across five brands - Inspira Futures, Inspira Advantage, Quad Education, Juris Education, and Foundation Learning. As one of the fastest growing edtech firms in the world, we are backed by some of the leading venture capital firms and investors in the world including Craft Ventures, Jeff Fluhr (Founder of Stubhub), David Sacks (Former COO of PayPal and Founder of Yammer), Kygo (World renowned DJ), among others.
The Role
We're seeking a dynamic Head of Marketing to take full ownership of our marketing strategies and initiatives, driving the company's growth to new heights. In this role, you will spearhead the execution of marketing campaigns and develop cutting-edge strategies across various channels. As the Head of Marketing, you will lead a team of 3-4 direct reports, overseeing all marketing functions, while collaborating with internal teams to ensure alignment with broader business objectives.
This role requires a strategic thinker who's eager to be hands-on, executing marketing campaigns with meticulous attention to detail while also managing high-level strategies. You'll work independently to build and scale marketing operations, manage external agencies, and drive growth. If you're a results-driven marketing leader passionate about innovation and impact, this role offers the chance to make a real difference. This role can be located anywhere in the United States or Canada.
Responsibilities
- Develop and implement a comprehensive marketing plan to drive the company's growth, working directly with the founders to align strategies with company goals
- Manage and oversee multiple functions within the organization that may include PR, Marketing Automation, In-Person Events, and others
- Launch and scale our offline events strategy aimed at attracting prospective applicants, including luncheons and seminars, to promote the company and its services
- Partner with the digital marketing team to develop and execute strategies to optimize online presence, increase engagement, and drive conversions
- Create targeted ABM strategies to drive the top of the funnel and nurture the existing pipeline, aligning closely with sales for personalized engagement
- Conduct conversion rate optimization for digital marketing campaigns to improve engagement and drive sales
- Create vertical-specific marketing strategies for each of Inspira's verticals, tailoring positioning and messaging to resonate with key customer segments
- Demonstrate strong managerial skills while also being enthusiastically involved in the execution of marketing tasks
- Conduct in-depth market research to identify new opportunities, target emerging market segments, and stay ahead of competitors
- Partner closely with our sales and student success teams to accelerate our brand's growth and create messaging and collateral that establishes a winning strategy in the market
- Assess current departmental processes and develop innovative strategies to enhance marketing efficiency, streamline workflows, and improve overall departmental functions
- Hire, develop, and spearhead an inclusive, engaged, and high-performing team
- 8+ years of proven experience in digital marketing and communications, with a focus on D2C services
- 5+ years of proven managerial experience, with a track record of successfully guiding, developing, and connecting high-performing teams
- Possess a strong generalist background, including expertise in communication, brand marketing, PR, content management, SEO, events, and digital marketing
- Proven experience in scaling businesses with multiple products/brands, both locally and nationally
- A strong leader who has built, scaled, and led collaborative marketing teams with the ability to motivate and inspire team members toward achieving common goals
- Knowledge of marketing technologies and tools, such as marketing automation, CRM, and analytics software, with the ability to evaluate and implement new technologies that can drive marketing performance
- Expertise in the implementation and utilization of marketing metrics to assess campaign effectiveness and make data-assisted decisions
- Strong collaboration skills with the ability to work effectively with diverse teams and stakeholders
- A strong sense for brand and details; a keen eye for creativity that gets results, ensuring accuracy and quality in all marketing materials
- Proficiency with marketing tools and platforms, including web analytics (Google Analytics), CRM systems (HubSpot), and paid social channels (Meta, TikTok, Snap, Google)
- Demonstrated ability to multitask and thrive in a fast-paced environment with tight deadlines
- Amazing people with a great vision and values
- Remote-first team across the US and Canada
- 100% coverage of health, vision, and dental benefits
- Flexible Paid-time Off
- Learning and Development Budget for Employees
- Retirement Savings Plans
- Diversity and inclusion programs that promote employee resource groups like OWN (Outreach Women's Network), AAPI, Rainbow (LGBTQIA+), Gender+, LatinX, Black Excellence, Disability Community, and Veterans
- Note: certain benefits are not provided to 1099 contract workers
Inspira Education Group does not discriminate based on race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity, or any other reason prohibited by law in providing employment opportunities and benefits.
