Lifecycle Marketing Manager
Inspira Futures
Marketing & Communications
Toronto, ON, Canada
Posted on Nov 6, 2024
About Inspira Education
Inspira Education is one of the fastest-growing edtech startups in the US. As the world's leading network of top admissions consultants in medical, legal, business, and college studies, we're building software and services in one place—disrupting long-entrenched institutions with products and experiences that strive to provide an equal platform for candidates from diverse backgrounds worldwide. We help college applicants and parents with the highest quality content, tutoring, and advising services for their college and graduate school applications.
We believe that diversity drives learning. To meet our mission, we encourage, support, and celebrate different ideas, perspectives, and backgrounds. As a fully distributed (remote) team, we challenge one another to find the most effective way to empower learners, teachers, and parents. Your name, race, religion, gender, nationality, sexual orientation, and age are not barriers; they are why we want to work with you. We invite talented and creative candidates who value the importance of nurturing a student's boundless curiosity to join us on this journey.
We operate globally across five brands - Inspira Futures, Inspira Advantage, Quad Education, Juris Education, and Foundation Learning. As one of the fastest growing edtech firms in the world, we are backed by some of the leading venture capital firms and investors in the world including Craft Ventures, Jeff Fluhr (Founder of Stubhub), David Sacks (Former COO of PayPal and Founder of Yammer), Kygo (World renowned DJ), among others.
The Role
We're seeking a Lifecycle Marketing Manager to lead end-to-end marketing strategies that drive engagement, conversion, and retention within our direct-to-consumer (D2C) services. In this role, you will partner cross-functionally with sales, customer success, and the marketing team to create impactful multi-channel campaigns, deliver insightful reporting, and foster customer growth through strategic experimentation. This is an exciting opportunity for a data-driven marketing professional passionate about creating meaningful member journeys. This role can be located anywhere in the United States or Canada.
Responsibilities
Inspira Education Group does not discriminate based on race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity, or any other reason prohibited by law in providing employment opportunities and benefits.
Inspira Education is one of the fastest-growing edtech startups in the US. As the world's leading network of top admissions consultants in medical, legal, business, and college studies, we're building software and services in one place—disrupting long-entrenched institutions with products and experiences that strive to provide an equal platform for candidates from diverse backgrounds worldwide. We help college applicants and parents with the highest quality content, tutoring, and advising services for their college and graduate school applications.
We believe that diversity drives learning. To meet our mission, we encourage, support, and celebrate different ideas, perspectives, and backgrounds. As a fully distributed (remote) team, we challenge one another to find the most effective way to empower learners, teachers, and parents. Your name, race, religion, gender, nationality, sexual orientation, and age are not barriers; they are why we want to work with you. We invite talented and creative candidates who value the importance of nurturing a student's boundless curiosity to join us on this journey.
We operate globally across five brands - Inspira Futures, Inspira Advantage, Quad Education, Juris Education, and Foundation Learning. As one of the fastest growing edtech firms in the world, we are backed by some of the leading venture capital firms and investors in the world including Craft Ventures, Jeff Fluhr (Founder of Stubhub), David Sacks (Former COO of PayPal and Founder of Yammer), Kygo (World renowned DJ), among others.
The Role
We're seeking a Lifecycle Marketing Manager to lead end-to-end marketing strategies that drive engagement, conversion, and retention within our direct-to-consumer (D2C) services. In this role, you will partner cross-functionally with sales, customer success, and the marketing team to create impactful multi-channel campaigns, deliver insightful reporting, and foster customer growth through strategic experimentation. This is an exciting opportunity for a data-driven marketing professional passionate about creating meaningful member journeys. This role can be located anywhere in the United States or Canada.
Responsibilities
- Develop and optimize member lifecycle marketing journeys to drive consultations, leads, and sales across our D2C products
- Collaborate with sales, customer success, and marketing to run experiments that boost member activation, engagement, and retention through multi-channel communications and effective storytelling
- Create and launch lifecycle communication strategies for new products and initiatives, ensuring a seamless experience for members
- Implement testing and optimization plans to continually improve campaign results, refining strategies based on data insights
- Track and report on key metrics to link your efforts directly to pipeline and revenue impact
- Manage KPIs and campaign performance, using data to personalize member experiences and improve outcomes
- Drive growth-focused initiatives, from campaign and content development to exploring new channels and optimizing systems
- 5+ years of experience in lifecycle, CRM, or retention marketing, ideally within D2C
- Proven experience building and managing end-to-end customer journeys, with a strong track record in customer engagement and retention
- Expertise in multi-channel marketing campaigns (email, SMS, push notifications, etc.) and data-driven experimentation
- Strong analytical skills, including the ability to interpret complex data sets and drive strategic decisions
- Familiarity with marketing automation and CRM platforms (e.g., HubSpot, Salesforce, or similar).
- Collaborative mindset with the ability to work cross-functionally and influence stakeholders
- Excellent communication and storytelling skills, with a customer-centric approach to campaign design
- Amazing people with a great vision and values
- Remote-first team across the US and Canada
- 100% coverage of health, vision, and dental benefits
- Flexible Paid-time Off
- Learning and Development Budget for Employees
- Retirement Savings Plans
- Diversity and inclusion programs that promote employee resource groups like OWN (Outreach Women's Network), AAPI, Rainbow (LGBTQIA+), Gender+, LatinX, Black Excellence, Disability Community, and Veterans
- Note: certain benefits are not provided to 1099 contract workers
Inspira Education Group does not discriminate based on race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity, or any other reason prohibited by law in providing employment opportunities and benefits.
