The Performance Marketing leader on our team will architect and lead our cutting-edge performance marketing strategies. In this high-impact position, you'll have the unique opportunity to drive how people discover and engage with our ed-tech services. Your actions will be tied directly to client acquisition and revenue goals, constantly testing new platforms and approaches to stay ahead of the latest trends in the rapidly evolving digital landscape. You will be tasked with building a high-velocity, data-driven growth engine to acquire, activate, and engage clients. You will own our consumer client acquisition strategy, driving growth through high-performance paid media, including experimentation, conversion rate optimization, and innovative acquisition strategies. Working closely with the founders and leveraging a meaningful budget, you'll craft comprehensive go-to-market strategies that drive client acquisition and serve as a trusted thought partner to leaders across sales and customer success. Your strategic insights will directly influence company-wide decisions and contribute to Inspira’s mission of improving education accessibility. This role demands analytical rigor, operational excellence, and strategic leadership. Your expertise in paid media execution and website management will be instrumental in building a world-class performance marketing operation. This is a hybrid role that requires you to be in person in our NYC office few days a week. Responsibilities include setting and driving the direct-to-consumer growth strategy across various channels such as Google Ads, Meta, TikTok Ads, relentlessly testing new growth channels, driving performance and optimizing campaigns, leading A/B testing and customer segmentation strategies, leveraging SQL and Python for analytics and predictive modeling, developing forecasting models and performance reporting, collaborating with data and marketing teams, analyzing key metrics for campaign effectiveness, leading CRO initiatives, developing strong cross-functional relationships, championing a culture of experimentation and urgency, making principled decisions, benchmarking against competitors, and managing junior team members. The role requires proven experience (typically 6+ years) in performance marketing, mastery of paid search and social, hands-on experience with key advertising platforms, strong analytical skills, familiarity with marketing automation and attribution tools, proficiency in SQL and Python, excellent project management and communication skills, and experience with marketing automation platforms and CRM systems.