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Craft Ventures Portfolio Job Board

Director of Student Recruitment and Outreach

Inspira Futures

Inspira Futures

United States
Posted 6+ months ago

About Us

Inspira Education (www.inspiraeducationgroup.com) is one of the fastest-growing ed-tech startups in the US, that helps college applicants and parents with the highest quality content, tutoring, and advising services for their college and graduate school applications.

Inspira Education Group consists of four global platforms connecting students and families with independent admissions counselors to help with their college and graduate school applications. Inspira Futures (www.inspirafutures.com) is focused on business school admissions, Quad Education (www.quadeducationgroup.com) is focused on college admissions, Inspira Advantage (www.inspiraadvantage.com) is focused on medical school admissions, and Juris Education (www.juriseducation.com) is focused on law school admissions.

Led by a team of former admissions committee officers from some of the most prestigious universities, Inspira's mission is to democratize access to higher education across millions of deserving students in the world, so that their education and life outcomes do not get determined by a zip code or resources of their high schools. Inspira has thus built one of the deepest benches of admissions counselors in the world who support candidates with all aspects of their application process and help them position the best version of themselves. As we build and grow our core team, we have brought together some of the most passionate folks from the world of education, finance, non-profit, venture capital, and technology, to unlock human potential through education. We want to change the world, one student at a time.

We have seen tremendous growth and we just raised our financing from leading Silicon Valley investors including Craft Ventures, David Sacks (Founding Member of PayPal), Jeff Fluhr (Co-Founder and CEO of Stubhub), and other prominent angel investors.

We are currently hiring a Director of Recruitment and Outreach to build and lead a team of Local Recruitment Managers nationally to drive city-level marketing and brand awareness efforts.

About The Role

We are looking for a scrappy, rockstar Recruitment and Outreach Director with a strong ownership, leadership mindset, and people relationship skills to build the outreach team from the bottom ups to scale awareness of our brands extensively in the local communities.

Our ideal candidate will be someone that thrives in a dynamic, team-oriented environment and can pivot in our innovative, fast-paced, and ever-changing growth environment. You will excel in this role if you love to take ownership of cross-functional efforts, have a passion to learn, like to lead and inspire team members, think creatively about new on-ground marketing ideas, and enjoy taking on new challenges. 

Responsibilities

Location and Territory: Remote with territory ownership of your home city; 

The role would involve extensive travel in your home city/county

Your responsibilities would be divided on two fronts - Leadership and Execution. For anyone to be a successful leader it is important for them to understand on-ground execution so that the strategies are built with empathy for actual on-ground realities rather than fluffy PowerPoint ideas.

Leadership Adventures Will Include:

  • Work with the founders and executive team to build a robust playbook for outreach efforts across various cities
  • Identify and prioritize the right referral channels for various cities
  • Lead hiring for recruitment and outreach managers across various major cities and own the complete interview process
  • Create exciting onboarding and professional development plans for recruitment and outreach managers
  • Lead meetings with your recruitment and outreach managers reviewing their engagements, lead funnel, refining their city-level playbook
  • Bringing new ideas to the table and inspiring your team to try and experiment with new things
  • Build the CRM infrastructure to track leads, referrals, engagement, and pipelines.
  • Streamline reporting templates and dashboards, and report on the impact that field events have including client engagement and pipeline growth. This includes ensuring that attribution is being correctly and properly reported
  • Train GTM teams on content, processes, and workflows surrounding field events and programs
  • Own project management of all field events including management of Asana projects, event templates, campaign creation & event calendar management

Daily Adventures in Execution Will Include:

  • Develop relationships with key organizations in your city where (schools, local businesses, sports centers, children's activity centers, country clubs, membership-based professional organizations, etc.)
  • Making your way from your home to in-person meetings with professionals such as therapists, psychiatrists, and educational consultants in the surrounding communities. (Local travel is required… this is not a boring desk job!)
  • Develop, plan, and execute local and field marketing programs and experiences - including webinars, presentations, booth set-ups, third-party hosted events, and conferences. For example, this could also entail canvassing, flyering, academic and sports competitions, local business webinars, fundraiser donations, selling opportunities, etc.
  • Manage key metrics such as pipeline generation, opportunity conversion, cost per meeting, cost per lead, etc.
  • Supporting internal communication across multiple departments (sales, marketing, customer success) on expectations, goals, deliverables, event logistics, acquisition of attendee & sponsor lists, and performance
  • Own event kits – establishing a new standard and bringing in new ones as needed
  • Own swag tracker – maintaining a brand inventory list

Basic Qualifications:

  • 2+ years of leading outreach, sales, or field marketing teams with considerable experience in inspiring and motivating team members through playbook building and ideation
  • Experience in leading outreach efforts at the local/city level and involving local businesses and professionals. 
  • Strong creativity in thinking outside the box and building guerilla marketing tactics
  • 3+ years of experience in doing on-ground outreach efforts, field marketing, event management, demand gen, or a similar role
  • Experience using Hubspot, Salesforce, Marketo/Pardot, and Asana
  • Experience using virtual event platforms such as GoToWebinar, Bizzabo, ZoomWebinar, Splash, Cvent, etc
  • Experience working alongside a sales team to drive pipeline and results
  • Strong planning and organizational skills, including attention to detail
  • Ability to collaborate, build relationships, and drive results across teams (including remote colleagues) and at all levels of an organization
  • Ability to analyze & interpret metrics around field marketing performance
  • Extremely detail-oriented and able to handle ambiguity
  • Basic understanding of the sales pipeline funnel
  • Experience in the education sector is preferred
  • This is not work from home job. Extensive local travel is required.

Our Company Values:

We have four behaviors that we believe are core to the essence of the Inspira culture:

  • Think like an owner: Take the initiative. Pitch in. Learn. Teach. And bring others along with you. Sweat the big & small stuff - from the quality of the food to the customer experience.
  • Act like family: Respect. Kindness. Generosity. Hospitality. That’s how we treat everyone, coworkers, and customers.
  • Be curious. Stay curious: Open your mind. Ask questions. Aim higher. Make your voice heard. We’re all eager to listen, learn, and improve.
  • Have a ball: Laugh. Smile. Enjoy yourself. When we do, our customers do, too.

Compensation and Benefits:

Total OTE: $90K-$100K

Base Salary: $70K

Commissions: $20-30K

  • This is a coveted position with full eligibility for commissions
  • 100% coverage on health, vision, and dental coverage
  • Unlimited PTO
  • Training and Learning Budget
  • Fun company and team outings (or virtual events these days!) because we play just as hard as we work
  • Diversity and inclusion programs that promote employee resource groups like OWN (Outreach Women's Network), AAPI, Rainbow (LGBTQIA+), Gender+, LatinX, Black Excellence, Disability Community, and Veterans

Not quite sure if this is the role for you?

  • As an organization, we believe that every person has incredible potential. This shows up in how we teach our students, and how we hire. Inspira is committed to finding greatness in our employees, even if you don’t have a perfect resume.
  • You may be standing on the ground floor of your career and thinking, “I can’t apply for this, I am too green!” Our response to you is, “Yes you can! We were all green once.”
  • Maybe you have work experience in a completely different field and are looking for a change of pace – we welcome you too.
  • Or, perhaps you’ve got all the skills listed in this posting – great!
  • Every career begins somewhere. Inspira has many employees who started as interns and have built meaningful careers here. We have others who pivoted from a healthcare setting to an educational one.

Why?

  • Because too often we often sell ourselves short. We underestimate how smart and talented we are. We want that to end today. We want to build you up! Give us a chance to help you realize how amazing you are. At Inspira – we want our students to flourish and grow as much as we want our team members to flourish and grow.
  • What if this role isn’t suitable for you, but working at Inspira has piqued your interest? Then the next chapter of your career journey has already begun. Let’s see if there is a place for you here, and if not maybe one of Inspira’s other teams has a role for you.