The Product Marketing Manager will support the success of a mature, category‑leading software product while driving the go‑to‑market (GTM) and customer adoption strategy for its next‑generation evolution. Partner closely with Product Management, Marketing, and Sales to ensure Mitchell 1 maintains its market leadership—even as competitors push more aggressively into our space.

Position a trusted, established product while creating momentum and excitement around its modernized, nextgen capabilities.

Product Positioning & Messaging

• Develop compelling, differentiated messaging that clearly articulates the value of both current products and the next‑generation platform.
• Tailor narratives to automotive repair shop personas—from owners to service advisors to technicians.
• Translate technical capabilities into easy‑to‑understand value for shop operations, workflow efficiency, and profitability.

Go‑to‑Market (GTM) Strategy

• Lead end‑to‑end GTM planning for new releases, platform enhancements, and the modernization roadmap.
• Build launch bundles, migration frameworks, and competitive positioning that reinforce Mitchell 1’s market leadership.
• Identify key segments and customer cohorts for targeted adoption strategies.
• Manage business partners whose products add value to our product, ensuring alignment, coordination, and mutual success.

Sales Enablement

• Create sales tools that support the field teams and inside sales, including pitch decks, battlecards, call scripts, feature comparison grids, and objection handling guides.
• Train Sales and Customer Success teams on product positioning, messaging, competitive advantages, and the migration story.
• Partner with the Sales team to strengthen win rates in competitive scenarios.

Education:

• Requires a bachelor’s degree or equivalent.

Years of Experience:

• 5–8+ years of experience in product marketing or related roles, ideally in B2B SaaS or workflow/operations software.

Other Requirements:

• Strong storytelling skills with the ability to simplify technical concepts for non-technical audiences.
• Deep cross-functional collaboration experience, especially with Product, Sales, Marketing, and customer-facing teams.
• Experience representing product line on social media and at industry events.
• Familiarity with the automotive aftermarket or service shop operations is a bonus but not required.
• Requires minimum direct supervision.
• Must have valid driver’s license.