Opportunities at Craft portfolio companies


Demand Generation Manager



Sales & Business Development
San Francisco, CA, USA
Posted on Thursday, June 8, 2023

Why join Pave?

At Pave, our vision is simple - Make Compensation Fair.

How are we going to get there? By building the most intelligent compensation platform, powered by the largest real-time compensation dataset on earth.

We partner with our customers to help them build and retain world-class teams through planning, communicating and benchmarking their team’s compensation in real time. And you don’t have to just hear it from usyou can hear it from our customers: Hover, Sweetgreen, Airtable and more.

We’re growing fast, building an incredible team and product, and having plenty of fun as we do it in our San Francisco and New York City offices.

If stretching the rubber band, building with intellectual honesty and focusing on impact sounds exciting - we highly encourage you to reach out. We’d love to partner on our journey to change the world of compensation!

Marketing @ Pave

We are looking for an experienced Demand Generation Manager to help us win the hearts (and wallets) of companies who want to make compensation more fair for their employees. As an early member of Pave’s marketing team, you’ll help build the foundation for how our org drives qualified sales pipeline, and scale it. You’ll understand our buyers and their pain points, set targets and ambitious goals, craft strategies and campaigns that generate demand and leads, and drive pipeline in our most important customer segments. Plus, you’ll be working closely with Marketing, Sales, Operations, designers, partners, and agency contractors to make it all happen. This role reports directly to the VP of Marketing.

What you'll do:

  • Set goals, manage program budgets, measure and report on pipeline targets

  • Grow pipeline for mid-market and enterprise segments, including testing our first account-based marketing motions

  • Develop campaign strategies and roadmaps that achieve quarterly pipeline goals

  • Run integrated campaigns across display, email, social, events, webinars, ABM and content syndication channels

  • Optimize targeting, creative, media, and budget allocation to maximize effectiveness and ROI

  • Nurture our database through email campaigns, priming prospects for sales readiness

  • Collaborate with SDRs and Account Executives (AEs) on campaign strategy, lead management, and marketing <> sales feedback loops

  • Test and iterate on the web to optimize conversion rates

  • Manage performance marketing contractors and agencies to grow top of funnel demand across paid media channels

What we're looking for:

  • 5+ years of generating mid-market and enterprise demand for B2B; experience in HR technology is ideal

  • Expertise with both performance marketing channels and lead lifecycle optimization

  • Track record of hitting aggressive pipeline targets; you’re analytical and results-driven in your approach

  • Experience with core marketing automation and lead management tools like Hubspot, Marketo, Salesforce, Demandbase, LeanData, Qualified and 6sense

  • You might not be an ops expert, but you know enough to be dangerous (in a good way)

  • Experience building close partnership with Sales teammates, and collaborating across teams

What you'll get out of it:

  • Opportunity to develop and shape early marketing principles and strategy at Pave

  • You’re the first in the role, and will define what demand gen looks like for Pave

  • Opportunity to grow and lead a team for the right profile

  • Further an incredibly important vision to make compensation fair

  • A lot of learning, and a lot of fun!

A final note — we highly encourage you to apply for this role, even if you don’t feel entirely qualified, or entirely sure. You never know!

Compensation, It's What We Do.

This salary range may include multiple levels. Your level is based on our assessment of your interview performance and experience, which you can always ask the hiring manager about to understand in more detail. Salary is just one component of Pave's total compensation package for employees. Your total rewards package at Pave will include equity, top-notch medical, dental and vision coverage, commuter benefits, catered lunch, an unlimited PTO policy, and many other region-specific benefits.
Pave's salary range for this position
$127,500$204,700 USD

Our Compensation Philosophy

Pave’s compensation philosophy is to target the 75th percentile of the market for both cash and equity at your job level. This means that the “mid point” of every band at Pave is the 75th percentile of the broader market.

Pave also has a merit-based philosophy when it comes to compensation increases. We run a performance cycle twice per year to evaluate employees’ performance. Higher than average performance ratings result in compensation increases to the upper end of the individual’s compensation range for their role. The result is that high performers at Pave are paid above the 75th percentile of the market at large.

Pave is committed to pay equity. If you get an offer from Pave, it will be based on your level as determined by your interview performance. And nothing else. We explicitly do not negotiate salary and equity to ensure that we aren’t introducing bias that could lead to pay inequities within the team between candidates who have different negotiation tactics.


How big is Pave today?

We were founded in late 2019, and have grown to 160 employees across San Francisco, New York and the UK.

Where are the Pave offices?

Our company HQ is in San Francisco's FiDi with a high energy in-person culture. We also have an office in NYC and a hub in England. 🌁 🗽 🇬🇧

What do employee benefits at Pave look like?

As an employee at Pave, you will have your choice of medical, dental and vision insurance, as well as access to mental health services and other perks to promote your wellbeing. To enhance your personal and professional growth, you will have a monthly L&D stipend. We take our snacking seriously - employees receive catered lunch, dinner and many fun snacks throughout the day.

Who are some of Pave’s customers?

Pave is working with 5,500+ companies today, including some of the best technology logos out there like Credit Karma, RO, Faire, Dropbox, Airtable, Sweetgreen, Checkr, Hubspot, Snackpass, Attentive and more!

What can I expect in interviewing at Pave?

At Pave, we value intellectual honesty and transparency, and we bring this to our interview process. Throughout your time interviewing with us, we will be evaluating where you can best make an impact through multiple conversations with your recruiter, hiring manager, peers and cross-functional partners. We also use our interviews to determine leveling, which is finalized at the end of your interview process by your hiring manager. The majority of our roles have 3-5 interview rounds. You can expect to hear back from our team within 7 days of application, as well as within 2 days after each interview round. Once we extend an offer, we hope to hear back from you within 1 week. It is extremely important to us that we find a great mutual fit - we’re excited to get to know you!

More Questions? Check out our candidate resources page!

Pave is committed to a diverse and inclusive workforce. We are an equal opportunity employer and do not discriminate on the basis of race, ethnicity, gender, gender identity, sexual orientation, protected veteran status, disability, age, or another legally protected status. For individuals with disabilities who would like to request accommodation, please email [email protected].