River Financial

river.com

River is a Bitcoin-focused financial institution that offers a range of services including a zero-fee Bitcoin brokerage, Bitcoin interest on cash, and secure wallet custody. Their business model is centered around providing sophisticated retail investors with a high-touch platform to buy and sell Bitcoin, while ensuring best-in-class security and client service. River differentiates itself through its proven full reserve custody, U.S.-based human support, and innovative features like zero-fee recurring buys and Bitcoin interest on cash. With a strong emphasis on education and market insights, River positions itself as a leader in the evolving Bitcoin economy, catering to both individual and business clients.