Head of GTM Systems & Strategy
Roboflow
Location
NY, SF or Remote
Employment Type
Full time
Department
Sales
About Roboflow
Roboflow is the end-to-end computer-vision platform trusted by 1M+ developers. We’re tripling ARR each year on our way from eight to nine figures and need an operator-builder who can weaponise data, automation, and enablement so the revenue engine scales as fast as the tech.
Why This Role Exists
You’ll start as a hands-on force-multiplier for Sales, Solutions, and CS- fixing what’s brittle, wiring what’s missing, wiring the tech, and proving impact fast. As the foundations harden, you’ll hire and lead a lean RevOps and Enablement team so you can scale yourself and the function. The ultimate goal is making the revenue team measurably more productive, predictable, and faster tomorrow-not next quarter.
Core Outcomes (first 6 months)
Pipeline Generation- 2× increase in ‘qualified pipeline’ per AE without CAC blow-up.
Cycle Compression- 25% reduction in median days-to-close through smarter routing and qualification/MEDDPICC rigor.
Data & Automation- 80% of repetitive IC tasks automated; <2% data hygiene error rate.
Enablement Velocity- New-hire ramp to productivity in ≤ 90 days; content library mapped to each sales stage for major selling motions/engagement models.
Forecast Accuracy- Weekly forecast ±5% variance using live signals and scoring.
Team Evolution- Draft hiring plan and success profiles for the next 1-2 RevOps/Enablement hires.
Key Responsibilities
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Architect and Automate
Own the revenue tech stack end-to-end (Salesforce, Clay, custom work, etc.).
Design workflows that turn data signals into “next best actions”.
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Strategy to Execution Loop
Codify GTM strategy (ICP refinement, packaging, pricing) and push it into systems and enablement assets.
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Enablement and Process Excellence
Build modular playbooks and high-frequency team development content.
Implement and ship updates rapidly.
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Analytics and Revenue Intelligence
Ship dashboards that reps use daily, leaders trust weekly, and the board loves quarterly.
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Team Leadership
Recruit, coach, and retain a high-output team once baseline KPIs hit.
Foster a culture of experimentation, shipping fast, and craftsmanship.
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Cross-Functional Glue
Partner with Product for usage-to-expansion loops and with Marketing for demand DNA tagging.
You’ll Thrive Here If
Hybrid profile: 7–10 yrs scaling large B2B SaaS from <$20M to $100M+ with proven RevOps + systems chops (SQL or Python scriptable).
Builder’s mentality: You prototype in Zapier on in-flight Wi-Fi and roll it company-wide the next day.
Opinionated: Bring frameworks and kill sacred cows when data says so.
Storyteller: Can explain a revenue architecture to the board in three slides or to an SDR in 30 seconds.
People leader: have hired and developed small but mighty ops and/or enablement teams.
Intangibles: Default-to-action, radical candour, craftsmanship, joy in the craft.
Nice-to-Haves
Certified in Command of the Message and Command of the Sale.
Implemented MEDDPICC and forecasting across multiple regions.
Implemented AI-driven lead scoring or autonomous SDR playbooks.
Exposure to computer-vision, edge AI, or manufacturing/logistics go-to-market.
Compensation & Expectations
Pay range: $225k-$255k OTE
Senior level
8+ years of experience in sales strategy and operations
Working out of our NYC hub 3+ days a week is highly preferred. The role is US-centric.