Opportunities at Craft portfolio companies


Head of AdTech Platform Business Dvelopment



United States · Remote
Posted on Saturday, June 29, 2024

About Scope3

Scope3 is the industry’s leading collaborative sustainability platform. By modeling the complex digital advertising supply chain, we help brands measure and dramatically reduce digital waste to reduce carbon emissions from advertising and increase the efficacy of advertising investment. This is an exceptional opportunity to build a company alongside great people and make a difference in one of the most important issues facing the planet: the climate crisis.

We’re a reliably-funded company of 60 folks distributed across the globe. We are fortunate to be led by an experienced leadership team, many of whom designed and engineered the digital advertising landscape as we know it today. The company secured $20M in Series B funding led by GV in Oct 2023 (additional investors include Venrock, Rucker Park, Room40 Ventures, and Craft Ventures). Scope3 has significant market traction with more than 70+ customers and is experiencing accelerated growth.

Scope3 is a fully remote company and largely asynchronous to provide flexible working hours and to operate globally, with concentrations in New York and Europe.

About the role …

Reporting directly to the Global Head of AdTech platforms, this role is a player / coach focused on driving partnerships and revenue with AdTech Ecosystem Platforms - SSPs, DSPs, Measurement Solutions, Data Providers. In this role you will be accountable for driving revenue, implementing scalable processes and leading / building a global team consistent with commercial results. You’ll collaborate closely with Customer Success & Solutions Engineering and provide market feedback to the Product team. In this role you will have a unique opportunity to truly further establish Scope3 as the leading solution enabling sustainable digital advertising.

The ideal candidate will thrive in a start- up environment, be an AdTech domain expert and as well as a successful track of achieving commercial results as both an individual contributor and leader, ideally in the context of an emerging product category.

This is an exceptional opportunity to build a company alongside great people and make a difference in one of, if not, the most important issue facing the planet.

Key responsibilities:

  • Establish a robust deal pipeline, drive towards revenue goals for this segment of the Scope3 business.
  • Lead, manage, mentor a global business development team – create scalable processes and effectively communicate success metrics
  • Personally develop and contract for partnerships that are mutually beneficial and drive revenue and market footholds for Scope3.
  • Cultivate senior level relationships with the world’s leading AdTech Platforms
  • Work closely with Business Development and Customer Success colleagues on customer execution and monetization
  • Understand the dynamics across the ecosystem and help drive a strategic partnership and sales strategy, determining the right approach, solutions and commercial models for different types of publisher partners.
  • Collaborate with Scope3’s leadership team to hone our ATP go to market strategy and its execution: iterate the client engagement model, be a conduit between the market and internal teams, collaborate with marketing to develop our messaging and events calendar.
  • Be an expert in Scope3’s products. Effectively communicate the company’s mission, value proposition and vision to prospects, customers and partners
  • Become an expert on sustainability in ad-tech and evangelize the mission of decarbonizing media and advertising through industry events, blog posts and client events, and more.
  • Identify market opportunities consistent with Scope3’s mission that leverage its capabilities and expertise.

Your experience:

  • A consistent track record of delivering on strategic business development and/or strategic sales goals - sourcing, closing and managing large, complex partnerships, driving revenue.
  • An AdTech / Programmatic ecosystem expert. Intimate knowledge of how the ecosystem functions and how the pieces fit together - understands DSP & SSP platforms and publisher reporting relationships, who re the major players, how they buy and from whom.
  • Have an established network as well as credibility as an industry expert. Be a thought leader, leverage opportunities to evangelize Scope3’s point of view.
  • ·Has effectively worked with global partners encompassing a broad range of cultures.
  • A high level of intelligence, able to grasp and solve complex business issues quickly and creatively.
  • Excellent communication skills: writing, collaborating, negotiating, persuading, public speaking and listening

Our Culture is rooted in …

  • A passion for the environment and climate work. We are a mission-driven company, and this is what motivates us to work hard and deliver outcomes for our customers.
  • A desire to communicate clearly and empathetically while working asynchronously. We are remote-first and have been operating across time zones from day one, so we do a lot of collaboration using Notion, Miro, and other tools.
  • We celebrate healthy conflict in the workplace; we focus on the solutions and we move on quickly.
  • The ability and accountability to deliver what we promise. We do what we say we will do, and we don’t make promises we can’t keep.
  • Experience driving systemic change. Our mission is to decarbonize advertising and this requires a holistic approach to re-imagining and inspiring an industry movement at a global scale.