This is a remote position. However, candidates based in the New York City area are preferred, as there are opportunities for in-person collaboration with the team.

All about us

Seated is the first dynamic pricing platform for restaurants. We help fill empty seats while providing consumers with incredible rewards. We are quickly expanding our offerings to cities nationwide and are looking for talented and ambitious people to embark on the journey with us!

About the role

Seated is looking for a B2B Go-to-Market Manager who is obsessed with growth, automation, and building scalable marketing systems. You’ll own Full-funnel lead generation and sales acceleration for restaurant acquisition. You’ll be responsible for the entire Go To Market motion to acquire restaurants, from managing our total addressable market to automating outbound lead generation to exploring and developing new strategies to generate inbound restaurant leads.

This is not a brand or comms role. This is a go-to-market and demand generation role at a company selling to small and mid-sized restaurants. You’ll be expected to roll up your sleeves, automate everything you can, and rapidly test and scale what works. Ideally, you’ve done this in a B2B context for an SMB sales org or you’re a fast-moving operator with a knack for tools like Clay, Zapier, Instantly, and Salesforce, and you're eager to learn fast and execute even faster.

What you'll do

TAM Management & Lead Enrichment

• Manage Seated’s restaurant total addressable market (TAM), ensuring our lead universe is comprehensive, accurate, and up to date.
• Maintain a full database of ICP restaurants enriched with targetable contact data.
• Build and maintain ongoing processes to keep the TAM and lead enrichment current.
• Partner with marketing and sales teams to ensure we are targeting the best-fit restaurants.
• Conduct ongoing reporting and analysis on restaurant performance within our network and feed those insights back into our lead targeting strategy.

Demand Generation

• Own and scale the top-of-funnel marketing engine that drives qualified restaurant leads.
• Manage a Restaurant Associate to execute high-performing outbound email and prospecting campaigns.
• Build automations across the stack (Clay, Instantly, Zapier, etc.) to enrich, segment, and outreach at scale.
• Test and optimize acquisition strategies across outbound, paid, partnerships, and inbound.
• Identify and build partnerships, affiliates, or channel relationships that drive measurable lead volume.
• Manage inbound and outbound messaging, content, and sequencing to maximize conversion.

Sales Process Optimization

• Work closely with sales teams to evolve our restaurant sales process, ensuring it aligns with current market dynamics and drives higher close rates.
• Design and implement automations, workflows, and reporting within Salesforce and other tools to maximize sales team efficiency.
• Collaborate with sales leadership to identify friction in the sales process.
• Track lead conversion performance and iterate on targeting, copy, and workflows.

B2B Partner Marketing

• Create and maintain high-performing enablement materials—decks, 1-pagers, case studies, etc.
• CRM strategy and lifecycle marketing to retain and grow merchant partnerships.
• Product marketing for merchant tools, promotions, and services.
• B2C campaign development to drive diner demand and showcase partner restaurants.

What you’ll bring

• 5+ years in growth marketing, B2B demand generation, or similar roles—ideally with SMB focus.
• Proficient with marketing automation tools like Clay, Zapier, Instantly, Make, HubSpot, Salesforce, etc.
• A systems thinker who knows how to make marketing repeatable, trackable, and scalable.
• Data- and outcomes-driven: you focus on results over vanity metrics.
• Strong operator: You build, test, and iterate fast—without waiting on a team of designers or devs.
• Comfortable with outbound marketing: cold email, prospecting workflows, lead enrichment.
• Excellent writer with the ability to create compelling messaging and tactical sales materials.
• Bonus: Experience working in restaurants, restaurant tech, or hospitality.

Please do not apply if

• You have never used automation tools like Zapier, Clay, Instantly, Make, or similar.
• You have no experience with CRM systems like Salesforce.
• You consider yourself primarily a brand, content, or social media marketer.
• You are uncomfortable working in fast-paced, ambiguous environments with limited hand-holding.
• You are looking for a role focused on brand storytelling or top-level messaging strategy.

This is a high-impact, builder role. If you're looking to grow fast and build something that scales, we'd love to hear from you!

What you’ll get

• Competitive base salary up to $150,000.00 base salary, depending on experience and qualifications.
• Stock options
• Generous 401(k) match
• Comprehensive healthcare, dental, and vision plans for you to choose from
• Paid Parental Leave
• Unlimited PTO
• TeleDoc, One Medical, and Talkspace memberships are available
• Wellness Hub membership with access to thousands of gyms and studios
• Citi Bike monthly membership
• $100 a month to spend at Seated restaurants
• Seated ‘Unplugged Day’ - We ensure all employees take at least 1 day off every month to completely “unplug” from work (no slack/no email).

At Seated, we welcome passionate people from all backgrounds, helping us to make dining experiences more accessible & rewarding. If you have the curiosity & passion to drive our mission together, we would love to hear from you.