Opportunities at Craft portfolio companies


Demand Generation Manager



Sales & Business Development
Posted on Thursday, December 28, 2023
SentiLink provides innovative identity and risk solutions, empowering institutions and individuals to transact confidently with one another.
By building the future of identity verification in the United States and reinventing the currently clunky, ineffective, and expensive process, we believe strongly that the future will be 10x better.
We’ve had tremendous traction and are growing extremely quickly. Already our real-time APIs have helped verify hundreds of millions of identities, beginning with financial services. In 2021, we raised a $70M Series B round, led by Craft Ventures to rapidly scale our best in class products. We’ve earned coverage and awards from TechCrunch, CNBC, Bloomberg, Forbes, Business Insider, PYMNTS, American Banker, LendIt, and have recently landed on the Forbes Fintech 50, 2023. Last but not least, we’ve even been a part of history--we were the first company to go live with the eCBSV and testified before the United States House of Representatives.


The Demand Generation Manager will report to our Head of Marketing and play a crucial role in driving awareness, engagement, and demand for our fraud and risk solutions. This role will be responsible for creating and executing integrated marketing campaigns that leverage various channels to generate leads and nurture prospects throughout the buyer's journey.

This is a remote, U.S. based role.


Campaign Strategy and Execution:

  • Develop and execute end-to-end demand generation campaigns aligned with business goals and target audience.
  • Utilize digital marketing channels, including email, social media, paid advertising, webinars, and content marketing, to drive lead generation.

Marketing Automation:

  • Leverage marketing automation tools to create and manage targeted and personalized campaigns.
  • Implement lead scoring and nurturing processes to optimize the conversion of leads to opportunities.

Content Development:

  • Collaborate with the content team to create compelling and relevant content for different stages of the buyer's journey.
  • Ensure consistent messaging and branding across all demand-generation activities.

Analytics and Reporting:

  • Monitor and analyze campaign performance using marketing analytics tools.
  • Provide regular reports on key performance metrics, identifying areas for improvement and optimization.


  • Work closely with the Sales team to understand lead qualification criteria and ensure seamless handoff of marketing qualified leads (MQLs).
  • Collaborate with cross-functional teams to align campaigns with broader marketing initiatives.
  • Manage relationships with external agencies and freelancers.


  • 4+ years of experience in demand generation, preferably within the B2B technology SaaS industry.
  • Experience developing and executing successful demand generation campaigns, resulting in measurable lead generation and revenue growth.
  • Proficiency in marketing automation platforms, CRM systems, and analytics tools (experience with platforms such as HubSpot, Salesforce, Google Analytics, digital marketing, and social media management tools is highly desirable.)
  • Demonstrated success in planning and executing engaging integrated marketing campaigns.
  • Exceptional written and verbal communication skills.
  • Analytical mindset with the ability to interpret data, identify trends, and make data-driven decisions.
  • Strong project management and organizational skills, with the ability to manage multiple campaigns simultaneously and meet deadlines.
  • Familiarity with the fraud and risk solutions landscape is a plus.
  • Candidates must be legally authorized to work in the United States and must live in the United States

Salary Range:

  • $135,000/year - $165,000/year


  • Home office stipend
  • Regular company-wide in-person events
  • Employer paid group health insurance for you and your dependents
  • . . . and other typical start-up benefits (e.g. 401(k) plan with employer match, flexible paid time off, etc.)

Corporate Values:

  • Follow Through
  • Deep Understanding
  • Whatever It Takes
  • Do Something Smart