The Company

Soundstripe is a premier music licensing platform used by more than a million creators and professionals globally to level up their creative works, including videos, podcasts and gaming experiences. Launched in 2016 by three professional musicians, the company helps fuel creativity for all types of customers, from amateur social creators to freelance filmmakers and podcasters to the world’s largest agencies and brands, including companies such as Microsoft, Uber, Adobe, Pepsico, Nike and Bud Light, just to name a few.

Since its inception, Soundstripe has issued more than 18 million content licenses from its diverse catalog of over 10,000 fully-cleared songs and 50,000 song variations, as well as from its catalog of 70,000 sound effects and 100,000 video clips. The company is based in Nashville and its catalog is supported by a roster of award-winning creators, including heavy hitters like Sam Barsh (Doja Cat, The Weeknd, Kendrick Lamar, etc), VAULTZ (Lorde, Maggie Rogers, etc), and Elise Solberg (Beyonce, Ellie Goulding, etc).

Soundstripe is a 5x winner of the Tennessean’s Top Workplace Award and a certified Great Place to Work. Learn more about us here.

How You’ll Make an Impact

As the Lifecycle Marketing Manager, you will be responsible for designing and executing multi-channel campaigns that nurture customer relationships and drive long-term engagement. Reporting to the Director of Growth Marketing, you’ll leverage customer segmentation and behavioral data to create automated, personalized experiences across email, in-app messaging, SMS, and more. Your approach to audience engagement, retention, and upselling will play a key role in maximizing customer lifetime value. Partnering closely with content and product marketing as well as other cross-functional teams, you’ll continuously test and optimize campaigns to improve performance and align lifecycle marketing efforts with ongoing business objectives.

What You’ll Do

• Create and optimize multi-channel lifecycle marketing programs, writing and creating compelling campaigns across email, SMS, in-app messaging, push notifications, and more.
• Leverage customer segmentation and behavioral data to design personalized, automated campaigns aimed at increasing retention, engagement, and revenue.
• Implement tactics to reduce churn, increase customer loyalty, and encourage upselling or cross-selling opportunities.
• Continuously test campaign components (e.g., subject lines, CTAs, creative assets) to improve performance.
• Work closely with Content Marketing Manager to align lifecycle strategies with editorial campaigns and pipeline

What You Bring to the Table

• 3–5+ years in lifecycle, CRM, or email marketing, preferably in a B2C, e-commerce, or SaaS environment.
• Highly proficient with marketing automation platforms and analytical to translate metrics into actionable strategies using HubSpot, Sigma, and Mixpanel.
• Strong understanding of customer segmentation, behavioral triggers, and personalization strategies to enhance the customer journey.
• Experience A/B testing and optimizing campaign components (e.g., subject lines, CTAs, creative assets) to improve performance.
• Knowledge of HTML/CSS for email creation

Benefits & Perks

These are just some of the ways Soundstripe supports your well-being, career growth, and work-life balance:

• Remote-friendly, with occasional opportunities to travel and connect in person at our Nashville HQ.
• Comprehensive health coverage including medical, dental, and vision plans with competitive employer contributions
• Fertility & family planning benefits
• 401(k) plan managed by Betterment
• Stock options
• Flexible paid time off
• Professional development opportunities

Our Core Values

• Provide all customers with genuine and whimsical care.
• Confront harsh realities with optimism.
• Keep it light.
• Learn & Grow.
• Clear Communication is kind.
• Make it better.
• Date the model, marry the mission.
• Be humble.
• Quality over quantity.
• Done is better than perfect.

Disclaimer

Soundstripe is proud to be an equal opportunity workplace dedicated to pursuing and hiring a diverse workforce. Soundstripe provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Soundstripe complies with applicable state and local laws governing nondiscrimination in employment. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.