Opportunities at Craft portfolio companies


Product Communications Manager (Starlink)

Swarm Technologies

Swarm Technologies

Marketing & Communications, Product
hawthorne, ca, usa
Posted on Thursday, October 26, 2023

SpaceX was founded under the belief that a future where humanity is out exploring the stars is fundamentally more exciting than one where we are not. Today SpaceX is actively developing the technologies to make this possible, with the ultimate goal of enabling human life on Mars.


Starlink is the world’s largest satellite constellation, committed to delivering access to high speed, low latency broadband internet worldwide. As a key member of the team, the Product Communications Manager is responsible for planning, developing, and executing global growth initiatives that target consumers at different stages of their journey with Starlink. This role will newly define the lifecycle discipline and support Starlink Business and Enterprise marketing efforts. These efforts will help drive the global growth of Starlink among consumers and B2B customers in a variety of markets and countries including North America, Latin America, Asia Pacific, Europe and beyond. This role involves understanding consumer segments particularly early adopter behavior and developing lifecycle infrastructures to engage, educate/onboard, and drive customer loyalty using Starlink’s owned media ecosystem, as well as, understand a variety of enterprise segments particularly early adopter behavior and telecommunications, aviation, construction, maritime, retail and more.

Through deep consumer and Starlink product knowledge, you will collaborate with engineers, product growth and sales teams to develop lifecycle infrastructures and Starlink Business sales enablement that accelerate awareness, adoption, and advocacy. Your ability to grasp and translate Starlink’s technical capabilities into tangible benefits and value propositions are critical.


  • Segment the global customer base into different groups based on behavior, demographics, and preferences to tailor effective communication efforts
  • Develop and manage lifecycle campaigns including onboarding sequences, promotional emails, and re-engagement campaigns across web, email, app, and push notification channels
  • Collaborate with content creators that resonate with a variety of customer segments and stages of the lifecycle
  • Create retention plans and programs that mitigate churn, increase customer loyalty, and maximize customer lifetime value
  • Author benefits and value proposition messaging for Starlink Business and Enterprise offerings to resonate with various customer segments spanning telecommunications, construction, maritime logistics, retail, and aviation
  • Collaborate with creative teams in producing sales enablement materials spanning case studies, thought-leadership and creative campaigns across various sales channels and touch points
  • Review and steer customer external marketing plans and messaging to align with Starlink standards of practice
  • Analyze customer data and campaign performance to make data-driven decisions and continuously improve strategies
  • Define the scope of attribution tools and net promotor programming to inform marketing roadmaps
  • Demonstrate a growth mindset by leading intentionally and collaborating with a variety of teams that engineer hardware and software, define product offerings, execute sales, business development, and account management
  • Conduct A/B tests to optimize messaging, content and campaign effectiveness
  • Build reporting structure to share out key learnings with stakeholders


  • Bachelor’s degree
  • 3+ years of experience in product marketing or communications
  • 3+ years leading interdisciplinary projects


  • Bachelor’s degree in marketing or communication
  • 5+ years of experience with consumer lifecycle management
  • Experience with international markets and referral programs
  • Experience developing and editing technical content and communicating in layman terms
  • Exceptional written and verbal communication skills
  • Strong project management skills
  • Strong analytic skills and proficiency in marketing automation tools
  • Ability to embrace rapid iterations rooted in a culture that sets demanding goals and moves extremely fast
  • Familiarity with global products that span North America, Latin America, Europe, Asia Pacific and beyond


Pay range:

Product Communications Manager: $110,000.00 - $145,000.00/per year

Your actual level and base salary will be determined on a case-by-case basis and may vary based on the following considerations: job-related knowledge and skills, education, and experience.

Base salary is just one part of your total rewards package at SpaceX. You may also be eligible for long-term incentives, in the form of company stock, stock options, or long-term cash awards, as well as potential discretionary bonuses and the ability to purchase additional stock at a discount through an Employee Stock Purchase Plan. You will also receive access to comprehensive medical, vision, and dental coverage, access to a 401(k) retirement plan, short and long-term disability insurance, life insurance, paid parental leave, and various other discounts and perks. You may also accrue 3 weeks of paid vacation and will be eligible for 10 or more paid holidays per year. Exempt employees are eligible for 5 days of sick leave per year.


  • To conform to U.S. Government export regulations, applicant must be a (i) U.S. citizen or national, (ii) U.S. lawful, permanent resident (aka green card holder), (iii) Refugee under 8 U.S.C. § 1157, or (iv) Asylee under 8 U.S.C. § 1158, or be eligible to obtain the required authorizations from the U.S. Department of State. Learn more about the ITAR here.

SpaceX is an Equal Opportunity Employer; employment with SpaceX is governed on the basis of merit, competence and qualifications and will not be influenced in any manner by race, color, religion, gender, national origin/ethnicity, veteran status, disability status, age, sexual orientation, gender identity, marital status, mental or physical disability or any other legally protected status.

Applicants wishing to view a copy of SpaceX’s Affirmative Action Plan for veterans and individuals with disabilities, or applicants requiring reasonable accommodation to the application/interview process should notify the Human Resources Department at (310) 363-6000.