About Terminal.io

Terminal is the leading global marketplace for hiring top-tier software developers. We help companies build world-class engineering teams by connecting them with exceptional international talent — fast, compliantly, and at scale.

As search behavior evolves from traditional Google queries to AI-driven discovery (ChatGPT, Perplexity, Gemini, Google SGE), Terminal is investing in a next-generation organic growth engine that positions us as the trusted answer for global developer hiring.

The Role

We’re hiring a Content Growth / SEO / AEO Manager to own and scale Terminal’s organic acquisition strategy across:

• SEO (Search Engine Optimization)
• AEO (Answer Engine Optimization)
• AI-assisted content systems and scalable pipelines
• Founder-led video and YouTube SEO growth

This is a high-impact contract role for someone who thrives at the intersection of content strategy, modern search, AI workflows, and performance-driven storytelling.

You will build the content engine that drives inbound from:

• VP Engineering
• CTOs
• Talent and recruiting leaders
• Prospective candidates in our Canadian, LatAm, and European markets

What You’ll Own

SEO Strategy & Execution (SEO + AEO)

• Develop and execute a holistic SEO strategy spanning technical, on-page, and off-page initiatives, aligned to Terminal’s core audience of CTOs, VPs of Engineering, and Talent Leaders, as well as prospective candidates in our operating markets.
• Conduct ongoing keyword research, competitive analysis, and SERP landscape mapping to identify ranking opportunities across high-intent hiring queries, long-tail global talent topics, and emerging AI-search behaviors.
• Own the strategy for optimizing content not only for traditional search engines, but also for Answer Engine Optimization (AEO) — ensuring Terminal content performs in generative discovery surfaces such as Google SGE, ChatGPT, Perplexity, and other AI-assisted search experiences.
• Ensure site architecture, metadata, internal linking, and content structure follow SEO and AEO best practices, including:
• Title and header hierarchy
• Schema markup and structured data
• Content clustering and topical authority development
• Conversion-oriented landing page design
• Partner closely with Web and Engineering teams to address technical SEO and AEO needs, including:
• Crawlability and indexation improvements
• Core Web Vitals and site speed performance
• Structured data implementation for rich results and AI answer surfaces
• Scalable frameworks for programmatic landing page expansion
• Track, analyze, and report on performance using Google Search Console and SEO tooling like SEMRush, translating insights into clear, data-backed optimizations that drive compounding organic growth.
• Extend SEO strategy into multimedia discovery by ensuring founder-led video and YouTube content are optimized for search visibility, engagement, and repurposing across Terminal’s broader content engine.

Content Engine + Scalable Pipeline Development

• Build a repeatable, high-output content engine that drives compounding organic growth over time.
• Create scalable workflows for content research, briefing, production, refreshes, and distribution — leveraging AI tools where appropriate to increase velocity and quality.
• Partner cross-functionally to expand Terminal’s library of high-performing landing pages and content hubs across themes like:
• Hiring developers internationally
• Scaling distributed engineering teams
• Global recruiting and compliance
• Talent density in key regions (LatAm, Europe, Canada)
• Develop systems for internal linking, topical authority, and content lifecycle management rather than one-off publishing.

Founder-Led Video + YouTube SEO Growth

• Help develop Terminal’s multimedia content strategy, including founder-driven storytelling as a core growth channel.
• Build and execute a YouTube SEO roadmap aligned with high-intent hiring and engineering leadership searches.
• Repurpose video content into:
• Blog integrations
• Short-form LinkedIn clips
• Landing page enhancements
• Multi-channel distribution loops
• Ensure video assets contribute to Terminal’s authority across both search engines and AI discovery platforms.

What We’re Looking For

Required Experience

• 5+ years in SEO, content growth, or organic marketing roles (B2B preferred)
• Proven ability to build content that ranks and converts in competitive categories
• Strong understanding of modern SEO plus emerging AEO / generative search optimization
• Experience designing and building scalable content systems — not just one-off blog posts
• Comfort working cross-functionally with marketing, web, product, and engineering teams
• Strong AI-tooling fluency for content operations, research, and workflow acceleration
• Professional level English proficiency

Bonus Points For

• Experience optimizing for ChatGPT/Perplexity/Gemini discovery ecosystems
• Programmatic SEO or templated landing page strategy experience
• YouTube SEO or founder-led video strategy background
• Familiarity with developer tools, recruiting tech, HR tech, or global hiring markets

We are focused on building a diverse and inclusive workforce. If you’re excited about this role, but do not meet 100% of the qualifications listed above, we encourage you to apply.

Terminal is an Equal Opportunity Employer and considers applicants for employment without regard to race, color, religion, sex, orientation, national origin, age, disability, genetics or any other basis forbidden under federal, provincial, or local law.

We thank all applicants for their interest.