hero

Craft Ventures Portfolio Job Board

Userback
Userback
userback.io

Locations

Brisbane, Australia · Brisbane, QLD, Australia · Rochedale QLD 4123, Australia · Brisbane QLD, Australia

industry

Information Technology

Size

1 - 10 employees

Stage

Other

founded in

2014

As technology providers, we are either the hero to our loyal customers who love us for solving their everyday problems, or we are the villains, blinded by lack of insight or by our own priorities, moving further and further away from the value our users actually need. So how does one become a product hero? It's more than measuring vanity metrics like CSAT and NPS, and it's even more than building the next big feature. Actually, it's quite simple. Listen to your users with genuine intent to learn, improve, and build a value exchange. Customers love to feel like they're part of your bigger picture, that their voices are heard, and the products they're using genuinely care about their success. They care that product strategies are aligned with customer value, not always the value of shareholders. Trouble is, customer voices are often lost, difficult to understand, or even captured at the wrong time. Enter: the feedback knot. Here at Userback, our sole existence is to help software t

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