Opportunities at Craft portfolio companies


Director, Website Strategy



Remote · United States
Posted on Saturday, January 20, 2024

Vanta is seeking a Director of Website Strategy, a key role focused on enhancing our online presence and aligning it with our business trajectory through the development and implementation of a comprehensive web strategy. This pivotal position requires a blend of strategic insight, technical expertise, and leadership skills to drive web initiatives that significantly contribute to Vanta's growth.

At Vanta, our mission is to secure the internet and protect consumer data. We believe that security should be monitored and verified continuously, and we empower companies to practice better security and prove it with ease. Vanta has a kind and talented team, and while some have prior security experience, many have been successful at Vanta without it.

The ideal candidate should have substantial experience in web operations, content strategy, and digital transformation within dynamic sectors like SaaS, B2B, or e-commerce. Beyond leading cross-functional teams, this role involves a deep understanding of the latest web technologies, UX/UI design principles, and SEO strategies, coupled with the responsibility to mentor a team of professionals. The goal is to foster a culture of collaboration and innovation, ensuring that our web strategies are not only operationally sound but also cutting-edge and reflective of our brand values.

What you’ll do as a Director of Website Strategy at Vanta:

  • Develop a comprehensive web strategy that complements Vanta's business objectives. Implement innovative solutions to enhance user engagement, and improve overall digital presence.

  • Oversee the day-to-day management of Vanta’s website, including content planning, development, publication, and overall website health.

  • Actively collaborate with various departments, including design, content, comms, IT, sales, and product, to ensure a unified approach to Vanta’s digital strategies. Facilitate communication and integration among teams to leverage synergies and optimize results.

  • Drive initiatives to improve website functionality, performance, and user experience. Regularly conduct user experience research and usability studies to inform website design and content strategies.

  • Manage an SEO team that drives strategies to optimize Vanta's web content for better organic search ranking and visibility.

  • Ensure all digital content and initiatives align with Vanta's brand guidelines, legal requirements, and industry best practices.

  • Oversee the web strategy budget, including resource allocation, vendor management, and cost optimization.

How to be successful in this role:

  • Minimum of 10 years in a leadership role focusing on technical web operations, content strategy, or similar fields, ideally in industries such as SaaS, B2B or e-commerce.

  • Demonstrated experience in leading cross-functional teams and managing large-scale web projects with a hands-on approach to coaching and team development.

  • In-depth knowledge of website content management systems, UX/UI design principles, SEO, digital design, and information architecture. Hands-on experience with current web technologies and digital content publishing.

  • Exceptional verbal and written communication abilities, with a proven record in effective stakeholder management and team collaboration.

  • Strong analytical skills with an emphasis on data-driven decision making, using web analytics tools and performance metrics to guide strategies.

  • A passion for embracing and leveraging emerging technologies, such as AI, to enhance web strategy and digital initiatives.

What you can expect as a Vantan:

  • Industry-Competitive Salary and Equity

  • 100% covered Medical, Dental, and Vision Benefits with Dependents Coverage

  • 16 Weeks Fully Paid Parental Leave for All New Parents (Moms, Dads, Adoptive, Foster)

  • Health & Wellness Stipend

  • Remote Workspace Stipend

  • 401(k) Matching Plan

  • Flexible Work Hours and Location

  • Open & Encouraged PTO Policy

  • 9 Company Paid Holidays

  • Free Memberships to Online Wellness Platforms (One Medical, Headspace, and more!)

  • Virtual Team Building Activities, Lunch and Learns, and other Company-Wide Events

  • Offices in SF and NYC with Hubs of Vantans forming across the US, including but not limited to, Seattle, Austin, Indianapolis, LA, Boston, and more!

To provide greater transparency to candidates, we share base pay ranges for all US-based job postings regardless of state. We set standard base pay ranges for all roles based on function, level, and country location, benchmarked against similar-stage growth companies. Final offer amounts are determined by multiple factors, including candidate location, skills, depth of work experience, and relevant licenses/credentials, and may vary from the amounts listed below. The base pay range for this position is $196,000 - $230,000. This role may also be eligible for commissions/bonus, equity, medical benefits, 401(k) plan, and other company perk programs.

At Vanta, we are committed to hiring diverse talent of different backgrounds and as such, it is important to us to provide an inclusive work environment for all. We do not discriminate on the basis of race, gender identity, age, religion, sexual orientation, veteran or disability status, or any other protected class. As an equal opportunity employer, we encourage and welcome people of all backgrounds to apply.

About Vanta

We started in 2018, in the wake of several high-profile data breaches. Online security was only becoming more important, but we knew firsthand how hard it could be for fast-growing companies to invest the time and manpower it takes to build a solid security foundation. Vanta was inspired by a vision to restore trust in internet businesses by enabling companies to improve and prove their security.From our early days automating security monitoring for compliance standards like SOC 2, HIPAA and ISO 27001 to creating the world's leading Trust Management Platform, our vision remains unchanged.

Now more than ever, making security continuous—not just a point-in-time check— is essential. Thousands of companies rely on Vanta to build, maintain and demonstrate their trust— all in a way that's real-time and transparent.