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Marketing Manager - EMEA

Vanta

Vanta

Marketing & Communications
Dublin, Ireland
Posted on Wednesday, May 15, 2024

As a member of the Marketing team in EMEA, you’ll play a key role in Vanta’s expansion strategy by building and scaling key marketing programs and campaigns to hit pipeline goals.

At Vanta, our mission is to secure the internet and protect consumer data. We believe that security should be monitored and verified continuously, and we empower companies to practice better security and prove it with ease. Vanta has a kind and talented team, and while some have prior security experience, many have been successful at Vanta without it.

To achieve our mission, our Growth Marketing team is committed to a data-driven approach to decision-making. We analyze and optimize campaign performance using robust measurement frameworks, providing regular reports on key metrics to the leadership team. We are a collaborative team, working closely with other members of the marketing team as well as stakeholders across the organization to develop campaigns that drive brand awareness, lead generation, and customer acquisition.

The ideal candidate will have two or more years of demand generation or field marketing experience in the B2B space. They will be an innovative thinker, a strong communicator, and a natural problem-solver. If you're looking for an exciting opportunity to join EMEA marketing efforts and make a real impact on the growth trajectory of a fast-growing company, we'd love to hear from you.

What you’ll do as a Growth Marketing Manager - EMEA at Vanta:

  • Support pipeline strategy in EMEA regions including the United Kingdom, Germany, France, Benelux and Nordics

  • Webinar strategy, execution, and enablement (in partnership with the global campaigns team)

  • Third party event and conference coordination

  • Field event activation research, enablement, and execution (including travel for in-person events)

  • Localization efforts across ad campaigns, web pages, and content so content resonates with our target audience across EMEA

  • Partner with the marketing operations, email marketing, and digital marketing teams to support your campaigns

  • Collaborate with corporate marketing team, including content, product marketing, and design to fuel activations

  • Drive ABM campaigns in partnership with sales team

  • Communicate often with EMEA Sales and CS Teams about your campaigns and events, to ensure visibility and appropriate follow ups are taken

  • Report out on regional and campaign performance leveraging tools such as Hubspot, Salesforce, and Tableau

How to be successful in this role:

  • At least give years of demand generation or field marketing experience, preferably in the B2B sector. Experience in SaaS or cybersecurity is a plus.

  • Ability to use data to inform decisions, optimizing campaigns and reporting on performance.

  • Strong verbal and written communication skills are essential for collaborating with multiple teams and communicating with stakeholders.

  • Innovative and strategic thinking to navigate challenges and maximize the effectiveness of marketing campaigns.

  • Proficiency with Salesforce for campaign management and performance tracking.

  • Experience with data analytics and visualization tools like Tableau to report on metrics and insights.

  • Familiarity with content localization tools and strategies to tailor content to diverse European markets.

[UK] What you can expect as a Vantan:

  • Industry-competitive salary and equity

  • 100% covered medical, dental, and vision benefits with dependents coverage

  • 16 weeks paid parental leave for all new parents (birthing, non-birthing, and adoptive)

  • Health & wellness stipend

  • Remote workspace stipend

  • Pension matching

  • 25 days of PTO per year and unlimited sick time

  • 8 company paid holidays

  • Virtual team building activities, lunch and learns, and other company-wide events

[Ireland] What you can expect as a Vantan:

  • Industry-competitive salary and equity

  • 100% covered medical, dental, and vision benefits with dependents coverage

  • 16 weeks paid parental leave for all new parents (birthing, non-birthing, and adoptive)

  • Health & wellness stipend

  • Remote workspace stipend

  • Internet and cellphone stipend

  • Commuter benefits, including bike to work scheme and tax commuter ticket scheme

  • Pension matching

  • 10 company paid holidays

  • 25 days of PTO per year

  • Virtual team building activities, lunch and learns, and other company-wide events!

About Vanta

We started in 2018, in the wake of several high-profile data breaches. Online security was only becoming more important, but we knew firsthand how hard it could be for fast-growing companies to invest the time and manpower it takes to build a solid security foundation.

Vanta was inspired by a vision to restore trust in internet businesses by enabling companies to improve and prove their security.

From our early days automating security monitoring for compliance standards like SOC 2, HIPAA and ISO 27001 to creating the world's leading Trust Management Platform, our vision remains unchanged.

Now more than ever, making security continuous—not just a point-in-time check— is essential. Thousands of companies rely on Vanta to build, maintain and demonstrate their trust— all in a way that's real-time and transparent.