Opportunities at Craft portfolio companies


Paid Search Marketing Manager



Marketing & Communications, Sales & Business Development
United States · Remote
Posted on Thursday, May 16, 2024

At Vanta, our mission is to secure the internet and protect consumer data. We believe that security should be monitored and verified continuously, and we empower companies to practice better security and prove it with ease. Vanta has a kind and talented team, and while some have prior security experience, many have been successful at Vanta without it.

As an SEM Manager at Vanta, you will be working with the marketing team to develop effective strategies to drive more web traffic to the organization’s website, product landing pages, and lead-generating pages. The foundational account and campaign structure already exist and now we’re looking for a hands-on teammate to elevate our already high-functioning campaigns through more focused campaign management by continuing to drive optimizations, monitor trends and marketplace changes, and provide impact analyses so we can continue to build out best practices for this channel and proactively develop plans for creatives, landing pages and integrated campaigns.

The SEM Manager role sits within the Paid Digital Channel team that reports to Growth Marketing. Paid Digital’s mission is to drive measurable and reportable business results from our efforts – attributable to each asset, campaign, or activity. Secondly, our goal is to find scalable and repeatable ways to drive the growth of our primary KPIs (i.e. mainly related to new business acquisition) from strategic testing. Overall, the Paid Digital team aims to drive measurable results by targeting the right audience at the right time with the right messaging to move them down the conversion funnel in tandem with the paid search efforts that drive brand discoverability and leads.

What you’ll do as a Search Performance Manager at Vanta:

  • Analyze global paid search campaigns and drive daily optimizations as needed across bids and keywords.

  • Drive short, medium, and long-term workstreams to optimize ad copies, sitelinks, and landing page content for evergreen campaigns and product or campaign expansions.

  • Proactively monitor the competitive landscape to continue refining expansion strategies.

  • Work cross-functionally with other channels to understand what’s impacting paid search performance and what tactics can be leveraged to influence demand. Communicate any roadblocks in the performance of campaigns.

  • You will plan, develop, and implement new paid search strategies to drive site traffic and new qualified leads with a focus on improving CPA and scaling conversion volume.

  • Manage Google’s portfolio of Search, Display, Remarketing, and Video media and Bing.

  • Communicate with stakeholders regularly to discuss performance, goals, and deliver results.

  • Ensure accurate conversion tracking and attribution through data QA.

How to be successful in this role:

  • Proficiency with Google Suite but having a Google AdWords certification would be a bonus.

  • Deep knowledge of the SEM industry and the paid search advertising model.

  • Experience with keyword research tools and web analytics tools (Google Analytics), as well as how to use these tools in paid search campaigns.

  • Agency experience preferred with managing multiple clients with monthly budgets ranging between $250,000-$500,000 per client.

  • Additional qualifications include strong analytical, communication, and research skills.

  • Understands the dependencies required for SEM growth and can collaborate with marketing stakeholders on demand generation.

  • Has experience managing other paid digital ad platforms and is interested in expanding the scope to other channels since this role isn’t limited to just SEM.

  • Has experience managing a high volume of PPC campaigns across multiple countries and will tailor campaign strategies based on local nuances.

  • Learn the business. Understand services to build effective keyword/campaign strategies.

  • Has the capacity to troubleshoot issues, adapt to changes, and find innovative solutions to challenges.

  • Given the dynamic nature of digital marketing, staying updated with industry trends, algorithm changes, and emerging technologies is vital for success in this role.

What you can expect as a Vantan:

  • Industry-competitive compensation

  • 100% covered medical, dental, and vision benefits with dependents coverage

  • 16 weeks fully-paid parental Leave for all new parents

  • Health & wellness and remote workplace stipends

  • 401(k) matching

  • Flexible work hours and location

  • Open PTO policy

  • 9 paid holidays in the US

  • Offices in SF, NYC, Dublin, and Sydney

To provide greater transparency to candidates, we share base pay ranges for all US-based job postings regardless of state. We set standard base pay ranges for all roles based on function, level, and country location, benchmarked against similar-stage growth companies. Final offer amounts are determined by multiple factors, including candidate location, skills, depth of work experience, and relevant licenses/credentials, and may vary from the amounts listed below. The salary or OTE range for this position is $109,000 - $128,000. This role may also be eligible for commissions/bonus, equity, medical benefits, 401(k) plan, and other company perk programs.

At Vanta, we are committed to hiring diverse talent of different backgrounds and as such, it is important to us to provide an inclusive work environment for all. We do not discriminate on the basis of race, gender identity, age, religion, sexual orientation, veteran or disability status, or any other protected class. As an equal opportunity employer, we encourage and welcome people of all backgrounds to apply.

About Vanta

We started in 2018, in the wake of several high-profile data breaches. Online security was only becoming more important, but we knew firsthand how hard it could be for fast-growing companies to invest the time and manpower it takes to build a solid security foundation. Vanta was inspired by a vision to restore trust in internet businesses by enabling companies to improve and prove their security.From our early days automating security monitoring for compliance standards like SOC 2, HIPAA and ISO 27001 to creating the world's leading Trust Management Platform, our vision remains unchanged.

Now more than ever, making security continuous—not just a point-in-time check— is essential. Thousands of companies rely on Vanta to build, maintain and demonstrate their trust— all in a way that's real-time and transparent.